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Altera
Press Room.
The latest Altera news, product information, and resources for journalists and editors.
Latest from Altera.
THRIVE 6" CREW · WHITE + BLACK
Thrive collection · Sports & everyday wear
Thrive. Now in White and Black.
Altera expands its lightweight alpaca-blend socks with White and Black options in Micro and 6" Crew heights.
Made in the USA · Sizes S–XL Micro $22 · 6" Crew $24
For Your Next Story
Media Resources.
Company Fact Sheet
Brand overview, collection guide, manufacturing, and warranty information.
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Product Photography
High-resolution product and lifestyle images, with captions and credits.
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Logos & Brand Assets
Approved Altera logos and guidance for editorial reproduction.
Download logo files →For Journalists & Editors
Available On Request.
The following are available through direct contact with Mel. Email with your publication, assignment, use conditions, size, and deadline.
- Editorial samples
- Interviews
- Custom photography
- Unpublished product information
The Brand
Built for Hard Wear.
Backed for Life.
Altera makes alpaca-blend performance socks for work, outdoor pursuits, sports, and everyday wear. Purpose-built collections pair natural fiber with engineered durability.
Alpaca Blends
Product-specific fiber compositions
Made in the USA
Altera sock manufacturing
Four Use Worlds
Work · Outdoor · Sports · Everyday
Lifetime Warranty
If they ever wear out, we replace them. No expiration.
In Their Own Words
Customer Perspectives.
Conquer · Crew“Seven days in the backcountry, in really steep terrain. We had some sunshine, but we had rain, we had sleet, we had snow. It rained so hard one day that there were drowned field mice in the field behind us — and I did the entire trip in one pair of Altera's socks. I had a second pair, I just never needed them. That trip took me from being a skeptic of the Altera alpaca system to a true believer. Now when I'm in the backcountry, they're the only socks I wear.”
Josh V.
Outdoors · Conquer
Prevail · Crew“As a power lineman working 16-hour days in the most extreme weather, I'd worn wool for years. The Altera Prevail totally changed the game. For the first time in years, I'm not racing to rip my socks off when the boots come off. Count me a return customer.”
Whit L.
Work · Prevail
Surino · Sport Micro“Regardless of what activity you are taking part in, Altera has the best sock hands down. I have been wearing them for over 10 years for everyday wear as well as more specialized activities. Get yourself a couple pair — and be prepared to buy many more.”
Casey C.
Everyday · Surino
For Journalists & Editors
Put Altera to the Test.
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